Updated   July 1, 2020

Asmodee North America, Inc. (“ANA”), is committed to protecting your privacy. ANA is located at 1995 County Rd B2 W, 55113, Roseville, MN and is a subsidiary of the Asmodee Group. This privacy notice applies to the ANA website, ANA studio websites, information collected by those sites and by telephone and email. This privacy notice governs data collection and usage by ANA for product sales, tournaments, contests, sweepstakes, and related services; it does not apply to other online or offline sites, products or services. Personal information of all users may be collected, used and disclosed as described below.  This privacy notice does not apply to third party websites or companies that are not owned or operated by ANA.

How we collect your Personal Information

The following are categories of sources from which information may be collected:

We may augment the personal information you provide to us with other information that we validly collect from public sources or third parties.

Personal Information we collect

As an e-commerce and community website, ANA collects the following personal information (“PI”) from its website visitors:

Use of your Personal Information

Generally, your PI will be used to provide you with the services you have requested. ANA does not offer financial incentives for the use of PI.  Below are the purposes for which we may use your PI:

With whom do we share your Personal Information

ANA shares PI about you to provide you with the services you have requested.   ANA has not disclosed and/or sold personal information to third parties for a business or commercial purpose in the preceding 12 months.  However, ANA may share your personal information with the following entities:

Automatic Information

 “Automatic Information” is information automatically collected by our webserver (which may be hosted by a third party) or third-party services (such as Google Analytics) that your web browser automatically makes available to us whenever you visit our website.

We receive and store certain types of Automatic Information whenever you access our websites or interact with us. This includes “Cookies.” A “Cookie” is a small text file that is sent to your browser and provide a means for websites to recognize you and keep track of preferences. Among other things, Cookies help us identify returning users and maintain your user session, so you do not have to log in each time you access the site from the same computer.

In addition to Cookies, our webserver automatically recognizes and/or collects (when possible) certain information, such as your web browser and IP address.  An “IP Address” is a number assigned to your computer when you connect to the Internet.

We may use such Automatic Information for purposes of system administration, to improve design and content and in the aggregate to analyze website usage and/or to assess the traffic to the website.

Our websites may have Google Analytics enabled. To find out how Google Analytics collects and processes data, read “How Google uses data when you use our partners’ sites or apps” (located at https://policies.google.com/technologies/partner-sites.)

Note: when you use our website, some browsers have Do Not Track (“DNT”) features that allow you to tell a website not to track you. ANA does not honor the DNT signals. Please be aware that limiting the ability of website technologies may limit your experience.  If you would like additional information about online tracking and various opt-out mechanisms, please see https://youradchoices.com/  

Because we link to social media sites, and from time to time may include third-party advertisements, other parties may collect your personally identifiable information about your online activities over time and across different web sites when you visit our website. Please note that not all tracking will stop even if you delete cookies.

Unsubscribing from Announcements – Opt-out Policy

ANA offers its customers choices for the collection, use and sharing of PI. From time to time, we send announcements by e-mail: news about coming games, important changes in our websites or services, special offers, etc. You may choose to completely turn off these announcements at any time by going to your profile and update the “I agree to receive newsletters and offers from Asmodee and its partners” checkbox in the Subscriptions section. If you are not logged in to your account, you may also use the Unsubscribe page and enter the e-mail address that you used for your Account. Please note that if you unsubscribe, you will be removed from our mailing list for marketing messages but you may still receive e-mails from us for other reasons, such as to complete a purchase you requested or to deliver updated terms of service. If you change your mind later, you may turn the announcements back on by returning to your profile and update the “I agree to receive newsletters and offers from Asmodee and its partners” checkbox in the Subscriptions section.

Children and Minors

ANA does not direct services to or collect PI of individuals under the age of sixteen (16) and we do not sell the PI of minors.  If you are under age 16, please do not submit personal information to us.  If you are a parent and become aware that your child has provided us with information, please contact us using one of the methods specified below and we will work with you to address this issue.

Updating Your Personal Information

If you wish to review, update, correct or delete certain PI yourself, you may also do that in to your profile and you can find help at  https://asmodee.helpshift.com/a/asmodee-net/.  If you completely delete all of your PI, then your Account may become deactivated.

Security of your Personal and Financial Information

ANA is committed to protecting the security of your personal and/or financial information. We use a variety of security technologies and procedures to help protect your personal and/or financial information from unauthorized access, use, or disclosure. For example, we store the personal and/or information you provide on computer systems with limited access that are located in secured facilities, use industry standard practices for data security and use payment provider Authorize.net. Keep in mind that there is no such thing as perfect security.

Limitation of Liability.

NO CIRCUMSTANCES SHALL ANA BE LIABLE FOR ANY DIRECT OR INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES THAT MAY ARISE FROM A CLAIM OF BREACH OF THIS PRIVACY POLICY.  Some jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages. In such jurisdictions, our liability is limited to the greatest extent permitted by law, or $100, whichever is less.

Your Rights

Depending on your jurisdiction, applicable law may entitle you to certain rights and choices as it pertains to your personal information, including the right:

Exercising Your Rights

To exercise any of your applicable rights above please contact us at the following email address or telephone number datacontrol@asmodeena.com or 855-382-8880 to submit a request.  As mentioned above, if you wish to review, update, correct or delete certain PI yourself, you may also do that in to your profile and you can find help at https://asmodee.helpshift.com/a/asmodee-net/

In order to process your request, your identity must be verified.  We reserve the right to verify your identity in connection with any requests regarding PI to help ensure that we provide the information we maintain to the individuals to whom it pertains, and allow only those individuals or their authorized representatives to exercise rights with respect to that information.  If you are an authorized agent making a request on behalf of a consumer, we may require and request additional information to verify that you are authorized to make that request.

We reserve the right to deny your request if we cannot verify your identify.  Where we deny your request in whole or in part, we will inform you of the denial, provide an explanation of our actions, and the reason(s) for the denial. ANA will not restrict or deny you access to our services because of choices and requests you make in connection with your personal information.  You may exercise any of the applicable rights described in this section by contacting us.  We will promptly respond to all applicable requests.


We reserve the right to change this privacy notice from time to time. Changes to our privacy notice shall become effective on the date when they are posted,  and will not affect any dispute arising prior to the effective date of the change.

Contact Us

If you have any questions or comments about this privacy notice or the ways in which ANA collects and uses your PI or your choices and rights regarding such use, please do not hesitate to contact us at:

Phone: 855-382-8880

Email: datacontrol@asmodeena.com

Postal Address:

Asmodee North America

1995 County Road B2 West Roseville, MN 55113